[IRP] google launches behavioral ads & gives editing access to data ||| and

[Max Senges]

FYI

Google to Offer Ads Based on Interests
http://www.nytimes.com/2009/03/11/technology/internet/11google.html?_r=1&em

The Data Bill of Rights April 25, 2007 By John Battelle
http://battellemedia.com/archives/003575.php

*From Battelle's blog a quote from the NYT article:
*

*"Google will begin showing ads on Wednesday to people based on their
previous online activities in a form of advertising known as behavioral
targeting, which has been embraced by most of its competitors but has drawn
criticism from privacy advocates and some members of Congress. *

Perhaps to forestall objections to its approach, Google said it planned to
offer new ways for users to protect their privacy. Most notably, Google will
be the first major company to give users the ability to see and edit the
information that it has compiled about their interests for the purposes of
behavioral targeting."

more background by him: Google post on this
here<http://feedproxy.google.com/%7Er/blogspot/MKuf/%7E3/sgnfz577ppM/making-ads-more-interesting.html>.
And the policy post is
here<http://feedproxy.google.com/%7Er/GooglePublicPolicyBlog/%7E3/FEL9HtLOhCM/giving-consumers-control-over-ads.html>.


best
max
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